Window
10 finished images $340One drop. One hero product, shown cleanly.
- Up to 3 products
- White sweep only
- Shopify & Etsy crops
- 1 revision round
Product photography · New York, NY
Nobody buys the thing. They buy the light it sits in.
Mail us your goods. We send back ten to fifty frames — white sweep, lifestyle, one slow turn in 360 — ready for Shopify and Etsy before the box gets home.
Choose your set
or ring the studio — (732) 580-4329
The studio · Apartment 12G
A twelfth-floor room. An east window. A turntable that never hurries.
Cobbler's Lane began with a friend's leather wallets, a roll of seamless paper, and the habit of stepping back from a photograph until it stopped looking like one. Now it is a studio for sellers who make small things well — and can't give up a Saturday to shoot them.
01 · LIGHT
Morning, borrowed
The window faces east over West End Avenue. We use it until noon for lifestyle sets. Then the shade comes down and the strobes take the sweep.
360°
One full turn. Thirty-six frames. Every spin we deliver goes all the way around.
02 · SHELF
A shelf with your name
Your parcel gets its own labeled shelf from the day it lands to the day it leaves. Nothing shared. Nothing wanders.
The life of a parcel
Seven working days, doorstep to download.
The clock starts when your box is signed for — not when you hit send.
- Day 1
Arrives
Opened on camera. Condition noted, emailed to you.
- Day 2
Swept
White-background frames, color checked against the object itself.
- Day 3
Set
Lifestyle scenes built in east light, props from our shelves.
- Day 4
Turned
360° spins, thirty-six frames each, on the slow table.
- Day 5
Proofed
A contact sheet in your inbox. You circle what stays.
- Days 6–7
Delivered
Final files, named by SKU. The box goes home.
White is not a mood. It's a number — 255, 255, 255 — and we hit it, then keep the one soft shadow that tells your product where the floor is.
On the sweep
The rules of the white.
What every file carries, whichever set you choose.
- Ground
- Pure #FFFFFF, clipped clean, never blown into the edges of your product.
- Size
- 2,400 × 2,400 px — room for the zoom a buyer reaches for.
- Crops
- Shopify 1:1, Etsy 4:3, Amazon main-image rules. All exported.
- Color
- Matched to the object in hand under 5000K, not to a monitor's guess.
- Retouch
- Dust, lint, fingerprints, stray threads. The grain stays.
- Files
- JPG and PNG, named by your SKU, in one tidy folder.
- Spins
- 36-frame GIF and MP4, plus the loose frames for your theme.
Turnaround
The box lands. Seven working days. The listing changes.
In a hurry for a launch? A three-day rush is $95 a set. Write first — the slow table books up before holidays.
Ask for a packing slip
Sets & prices
Priced by the frame you keep, not the hour we spend.
Every set includes color matching, dust-and-lint retouch, marketplace crops, and files named by SKU. You're invoiced once the contact sheet is approved.
Storefront
20 finished images $615A small collection, with a little life around it.
- Up to 6 products
- 16 white + 4 lifestyle
- Contact sheet by day 5
- 1 revision round
Arcade
35 finished images $1,035A season's line, turned all the way round.
- Up to 12 products
- 25 white + 10 lifestyle
- One 360° spin
- 2 revision rounds
The Whole Lane
50 finished images $1,385The full shop, relit. Box home on us.
- Up to 20 products
- 35 white + 15 lifestyle
- Three 360° spins
- Insured return shipping
- Add to any set
- Extra 360° spin $145 / product
- Extra image $34
- Three-day rush $95 / set
- Insured return shipping $22
- Prop sourcing from $60
Do my products come back?
Always — in the tissue and box they arrived in, packed in the order you packed them. Insured return shipping is $22, and included with The Whole Lane.
What if a frame isn't right?
You see a contact sheet before anything is retouched. Circle, cross out, ask for another angle. Revision rounds count per set, not per image.
Can you shoot large or fragile pieces?
Our sweep takes pieces up to 30 inches wide. Glass, ceramics, and fine jewelry are welcome — write first and we'll send a packing note made for them.
Which marketplaces are the files ready for?
Shopify, Etsy, and Amazon main-image rules, straight out of the folder. Need eBay or Faire crops? Say so in your first email; there's no charge.
In the return box
What comes home with your goods.
ON ARRIVAL
Condition, noted.
If something lands scuffed, you hear about it on day one — with a photograph.
BEFORE RETOUCH
A contact sheet first.
You circle. We polish only what you keep.
IN THE FOLDER
Files named by your SKU.
BLK-WALLET-01_front.jpg
No renaming at midnight before a launch.
AFTER THE BRUSH
Lint gone. Character kept.
We lift dust and stray threads — never the grain of the leather, never the drip in the glaze.
REPACKED
Your packing, reused.
Same tissue. Same box. Same order you folded it in.
ONE TURN
Spins that loop clean.
Frame 36 meets frame 1 without a stutter, so the product seems to turn forever on your page.
Starting a set
Begin with an email. Then a box.
Most sellers are on the sweep within a week of writing. Studio hours are Mon–Fri 8:30am–4:30pm, and that's when we answer.
-
Tell us what you make.
Products, how many, which set. A quick phone photo helps us plan the light.
-
Get a project number.
Within one working day: a packing slip, a ship-by date, a shelf with your name on it.
-
Pack the box.
- Products clean, tags off — unless the tag belongs in the shot
- A note for any colorway that must match a swatch
- A spare, if you have one. It comes back too.
-
Send it to 12G.
110 West End Avenue 12G
New York, NY 10023Tracked and insured, please. We sign for parcels Mon–Fri, 8:30am–4:30pm.
-
Approve, then download.
Contact sheet, your circles, final files by link. The box goes home the same week.
-
Or start right here.
A line or two is enough. We'll write back with a number.